What we do
Six specialist areas. One trusted partner.
From your first licence application to your hundredth cover, MSWilliams Consultancy brings hands-on expertise across every discipline your hospitality business needs.
Menus, margins and operational excellence.
F&B Consultancy
Great food and drink is the heart of any hospitality business. We work alongside you to develop menus that excite guests, work operationally and protect your margins — without compromising on quality.
Discovery
We start by understanding your concept, target guest, kitchen capability and commercial goals.
Menu Development
Collaborative menu design — from concept dishes to costed, tested recipes ready for service.
Supplier Strategy
Identifying the right suppliers for quality, consistency and cost — and negotiating on your behalf.
Operational Review
Kitchen workflow, waste reduction and service standards to keep your operation running smoothly.
Navigate the process. Open on time.
Licensing
Licensing is one of the most complex and time-sensitive parts of opening a venue. We manage the entire process — from application to hearing — so you can focus on building your business.
Initial Assessment
We review your premises, concept and intended licensable activities to map out the right application strategy.
Application Preparation
Drafting and submitting your premises licence application, DPS nomination and operating schedule.
Consultation & Objections
Liaising with responsible authorities and managing any representations or objections.
Hearing Support
Attending licensing hearings and providing ongoing compliance advice post-grant.
From concept to last orders.
Events
Events are one of the most powerful revenue streams for hospitality businesses — when they're done right. We plan, manage and deliver events that reflect your brand and exceed your guests' expectations.
Event Strategy
Defining the right event format, pricing and audience for your venue and brand.
Planning & Logistics
End-to-end event planning — suppliers, staffing, timelines and contingencies.
On-the-Day Management
We're on the ground with you, managing the event so you can focus on your guests.
Post-Event Review
Debrief, learnings and recommendations to make the next event even better.
Extend your brand beyond four walls.
Retail
Retail is a growing revenue opportunity for hospitality brands — whether that's a deli counter, a product range or a standalone retail concept. We help you build a retail strategy that works alongside your core business.
Retail Audit
Assessing your current retail opportunity — products, positioning and customer appetite.
Product & Range Development
Identifying and developing the right product range for your brand and customer.
Merchandising & Display
Creating retail environments that drive sales and reinforce your brand identity.
Launch & Ongoing Support
Supporting your retail launch and providing ongoing performance reviews.
Compliant, confident and inspection-ready.
Food Safety
Food safety isn't just a legal requirement — it's the foundation of a well-run kitchen. We help you build robust food safety systems that protect your team, your guests and your reputation.
HACCP Development
Creating or reviewing your Hazard Analysis and Critical Control Points documentation.
Kitchen Audit
A thorough on-site audit of your food safety practices, storage, labelling and hygiene standards.
Compliance Planning
Building a clear action plan to address any gaps and achieve full compliance.
Ongoing Support
Regular reviews and updates to keep your food safety management system current and effective.
Teams that perform. Guests that return.
Training
Your team is your biggest asset. We design and deliver practical training programmes — for front-of-house and kitchen teams — that are built around your business, your standards and your guests.
Training Needs Analysis
Understanding where your team is now and what skills and knowledge will make the biggest difference.
Programme Design
Building a bespoke training programme — from induction to advanced skills — tailored to your operation.
Delivery
Hands-on, practical training delivered on-site by experienced hospitality professionals.
Assessment & Follow-up
Measuring the impact of training and providing ongoing coaching to embed new skills.
Get in touch
Ready to talk?
Tell us about your business and we'll put together a proposal tailored to what you need.