Hospitality Consultancy
Your partner from concept to opening — and beyond.
MSWilliams Consultancy works alongside restaurant and bar owners across F&B, licensing, events and retail — from the first idea to the doors opening and everything in between.
Six specialist areas. One trusted partner.
What we do
F&B Consultancy
Menu development, supplier strategy and operational excellence for restaurants and bars that want to stand out.
Licensing
Navigating the licensing process so you can focus on building your business — not the paperwork.
Events
From intimate private dining to large-scale venue events — we plan, manage and deliver.
Retail
Retail strategy and execution for hospitality brands looking to extend their reach beyond four walls.
Food Safety
Compliance, audits and HACCP support to keep your kitchen safe, legal and inspection-ready.
Training
Practical, hands-on training programmes for front-of-house and kitchen teams — built around your business.
Why MSWilliams
25+ years in hospitality
We've been in the industry long enough to know that every venue is different. There's no one-size-fits-all playbook — which is why we don't use one.
When you work with MSWilliams, you get a partner who rolls up their sleeves and gets stuck in. We're on the ground with you, not sending reports from a distance.
From your first licence application to your hundredth cover, we're with you at every stage.
Client voices
What our clients say
“MSWilliams transformed how we approached our opening. Their licensing expertise alone saved us months of delays.
“Having a consultant who genuinely understands the F&B world made all the difference. They felt like part of our team.
“The events strategy they built for us exceeded every target we set. Exceptional work, exceptional people.
Get in touch
Ready to get started?
Whether you're opening your first venue or scaling an established brand, let's talk about what we can build together.